PURYFIL began with a simple frustration. Showers should leave you feeling refreshed, but instead, many of us noticed dry skin, brittle hair, and irritation that didn’t make sense. It wasn’t the shampoo. It wasn’t the soap. It was the water. That realization set us on a path. We wanted to create something straightforward, something that made showers feel right again. Our brand was built around that idea: clean, fresh, effortless water in every home.